About Cath


 “In every business the customer comes first; my purpose is to put you first.”


My Mission

I have a passion to ensure every company achieves great customer service.  I firmly believe that small and local businesses have the competitive edge and differentiate their service from the big boys. Being nimble and flexible, you understand your customer and delight them so effectively they come back time after time; you don’t need to be big to be successful.

Businesses must deliver satisfaction and something that every customer craves... having their expectations exceeded! “It was so good I’ll buy again.”

Quite often the day to day activities take priority and you feel like you are losing sight of your goals and what your customers need. The combination of business diagnostic tools and a direct professional coaching style, makes me an ideal business coach to work with. By understanding your processes, your people and your customers, together, we’ll identify the issues and build the bridge to your goals and aspirations.

If you are ready to take your business to the next level, call me, it will be the most valuable thing you do today.

About me


I’m Cath Robinson; people describe me as enthusiastic, futuristic, individual and positive. My desire is to help people be the best they can. With extensive leadership experience, I understand how people and teams interact and the need to identify a common goal and vision to deliver underlying profitability.

I typically work with the owners and management teams of small to medium sized businesses in and around Stoke on Trent, Stafford and Telford across a variety of industries.

During the last 20 years I have held various senior management positions within the Automotive and business outsourcing sectors. This involved establishing new operations, trouble-shooting existing businesses and identifying and delivering new opportunities. I have worked with prestigious brands, blue chip clients and SME businesses; all of which had a fundamental objective to retain customers and increase customer loyalty. With teams of over 150 people, I explored many different ways to develop motivation to ensure every interaction with the customer was maximised. Coaching always proved the most effective method.